Online Learning Platforms

LinkedIn Learning

• LinkedIn Learning offers online courses for digital marketing professionals to enhance their skills and knowledge

Coursera

• Coursera offers courses to enhance digital marketing skills, providing career advancement and professional growth opportunities

Udemy

• Udemy offers AI-powered upskilling, real-world projects, and certification prep for digital marketing professionals’ growth

eCollege

• eCollege offers free, part-time online courses to enhance digital marketing skills for career growth

Google Digital Garage

• Google Digital Garage offers comprehensive online courses and tools to enhance digital marketing skills

HubSpot Academy

• HubSpot Academy offers free online courses to enhance digital marketing and sales skills.

Blogs

Daily Digest - Digital Marketing Institute

• Blog of the Digital Marketing Institute, a provider of digital marketing education

Marketing Land

• American sales and marketing blog containing webinars, podcasts, white papers, research reports (Now merged with MarTech)

BrightTalk

• A global platform for online B2B talks, webinars and events

Hubspot Free Business & Marketing Resources

• Free business and marketing resources, including ebooks, guides and templates

Moz Blog

• Industry experts advise on SEO insights, strategies, and online marketing

Digital Communications Blog - Joanne Sweeney

• Insights on digital marketing trends and strategies for public sector professionals

Podcasts

Marketing Over Coffee

• Weekly podcast discussing classic and new marketing tips in a casual, conversational tone

Digital Marketing Podcast

• Weekly podcast covering digital marketing news, SEO updates, design hacks, and AI tools for marketers.

The GaryVee Audio Experience

• Hosted by entrepreneur Gary Vaynerchuk featuring a mix of #AskGaryVee show episodes, keynote speeches, interviews, and fireside chats

Public Sector Marketing Show

• Weekly social media podcast dedicated to digital marketing and social media insights for government and public sector professionals

15 Digital Marketing Podcasts To Listen To In 2024

• A curated list of top digital marketing podcasts for learning and inspiration

30 Best Digital Transformation Podcasts

• Top podcasts for insights on digital transformation strategies and trends

Publications and Journals

eMarketer

• Digital marketing research source containing daily news, research insights, podcasts, what’s trending

Nielsen

• Global audience insights, and reports on data analytics and media consumption behaviours

Consumer Choice Magazine

• Online monthly by the Consumers’ Association of Ireland, Consumer Choice brings you the results of independent testing to show how a range of products – from household appliances to technological devices – compare in value, performance and reliability

Social Media Today

• Analysis, from a marketing perspective, on the latest happenings in the social media industry

Social Media Examiner

• Great for insights, trends, and research for social media marketers.

Think with Google

• Think with Google provides insights, trends, and research to guide data-driven marketing strategies

Customer Communications Toolkit for the Public Service

• A toolkit to inform the design of customer communication in the Public Service

Journal of Digital & Social Media Marketing

• A peer-reviewed professional journal for digital marketing professionals

Journal of Social Media Marketing

• A peer-reviewed, open-access journal that provides rapid publication of articles in all areas of Social Media Marketing

Journal of Media, Culture & Society

• A peer-reviewed forum discussing media in political, economic, cultural contexts

Professional Bodies and Communities

Marketing Institute of Ireland

• Professional body for Ireland's marketing people

Advertising Standards Authority for Ireland (ASAI)

• Independent self-regulatory body set up and financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications

Law Society of Ireland

• Offers webinars and online courses relevant to media law and digital marketing

Digital Marketing Institute Community

• A space for collaboration, knowledge sharing, and inspiration among digital marketing professionals

Reference

MarketingTerms.com

• Comprehensive glossary of digital marketing terms and links to a large collection of related web-based resources

Introducing Marketing

• Free online textbook introducing students to the marketing strategies and tools that practitioners use to market their products.

The Power of Selling

• Free online textbook on the selling process

Principles of Marketing

• Free online textbook on marketing principles