Sales & Marketing Source is a database containing sales and marketing-related content.
A database is a collection of detailed records of different types of publications in a specific area. Publication types might include:
The records usually include:
They help you to see what has been published in the area you are studying and can help you with your study and your coursework
EBSCO is a large American company who create and distribute electronic resources used in libraries and other institutions. EBSCO provides access to content used in teaching, learning and research, including scholarly journals, dissertations, ebooks, newspapers, periodicals and historical collections.
EBSCO is not a publisher. Instead, it is what is known as an aggregator. Aggregators provide access to content created by publishers. Everything available on EBSCO has been published elsewhere, EBSCO collects material from different publishers and makes it available on one platform, so it can create themed platforms like Sales and Marketing Source The problem with aggregators, however, is that content can change over time. Publications can go from full-text to title and abstract only to being removed from the platform all together. This is rare, but it's important to note that it can happen.
Sales & Marketing Source provides full-text coverage of sales and marketing related-content, including:
Sales & Marketing Source subject coverage includes:
On the Internet, anybody can write anything about anything. Sales & Marketing Source is a specialist collection of academic and vocational content that has been selected by experts. A lot of Sales & Marketing Source's content can't be found on the Internet or might be behind a paywall. When you use Google, or another search engine, to look for material, on page 1 of the results, you're not necessarily finding the most relevant or best content, what are you seeing is content that has been optimised to appear on the first page of results using a variety of means. This process is called Search Engine Optimisation (SEO) (Simple Wikipedia definition). People now use generative AI tools such as ChatGPT to create plausible-sounding but actually nonsensical content, and use SEO to improve their search engine rankings. Simply put: search engine results are not necessarily reliable sources of information. Because Sales & Marketing Source is a closed collection of items, SEO isn't needed, and generative AI isn't used to create the content
There is a title list (an Excel Spreadsheet)Publications can also be browsed or searched through the Publications link on the home page.
Articles include all charts, tables, diagrams, and other graphical elements.
Some publications include the full text of items, and some don't. If you find something on Sales & Marketing Source that you'd really like the full-text of, contact the Library, and we'll if we can find it.
