Below you can see some ebooks on marketing that are available on the ProQuest eBook Central platform. You need a username and password to access them. To get access, see this page of the guide or ask your instructor to contact the library

There's a guide to the platform available here with a lot of information on the platform and its features, which are summarised in a one-page quick guide

Basically, you can read these books online or download them to your device. Reading online offers more features, like making notes and highlighting text, while if you want to read them on your device you need to install a special app, so we'd recommend reading them online.

Contents of this guide are available under Creative Commons Attribution-NonCommercial-ShareAlike 4.0 unless stated otherwise.

This guide has been adapted from Creating Communities of Practice by Edmonton Regional Learning Consortium (ERLC) which is licensed under CC BY-NC-SA 4.0.